DESCRIPTION + SKILLS COVERED
The LA MODA ONE MONTH CAREER KICK STARTER IN FASHION BLOGGING is Colour Cosmetica Academy’s entry-level career accelerator for learners interested in building careers in the fast-paced fashion forward creative writing industry. This career accelerator is an introduction to the core concepts and skills that are needed for working in the fashion communications industry.
Successful learners are able to develop and apply basic fashion styling industry knowledge used for social media in the areas of – fashion blogging, fashion blogs, microblogging, fashion podcasts, fashion webinars, fashion images, fashion articles, white papers, fashion eBooks, fashion videos, fashion social networks and fashion social news.
Successful learners will be able to follow design processes to target creative content, evaluate the nature of these design, identify fibres and fabrics that are used for the construction of fashion garments, appropriate skills in assisting with the development of fashion marketing images used for creative fashion communication content, abilities to source and prepare fashion garments ready for styling used for social media marketing.
In response to the incessantly expanding role of social media in the fashion industry, the LA MODA ONE MONTH CAREER KICK STARTER IN FASHION BLOGGING been designed specifically for learners who are interested in gaining the skills in mastering the new online landscape of fashion.
Learners are equipped with the skills and knowledge used to assist in creating fashion social media marketing communication content, with up to date knowledge of their roles and the importance of social media marketing, awareness of goals and strategies required to develop creative content, identifying target audiences, awareness of the rules of engagement for social media marketing, social media platforms and social networking sites, microblogging at fashions best, content creation and sharing, fashion blogging, fashion streaming video, fashion podcasts, fashion webinars, fashion video marketing, marketing on photo sharing sites, social bookmarking and news aggregation, collaboration, content marketing, publishing articles, white papers, and E-books, mobile fashion marketing on social networks, social media monitoring, tools for managing social media marketing, the effort required and the social media marketing plan.
SUBJECT COVERED: an introduction to fashion blogging, who’s who in the fashion blogging world, an introduction to fashion writing with a purpose, behind the image, sourcing ideas, research + design, understanding a fashion product, creativity starts with research, the importance of product knowledge, defining your missions, personal goals, blogger inspirations, the basics to branding yourself as a top blogger + sought-after influencers, basics to defining your niche, textiles + fashion, styling, mastering fashion styling + what to look for as a fashion styling communicator, assisting with basic fashion shoots, where to find fashion copywriters, the basics to fashion copywriting + communicating, how to produce simple word processed documents for fashion communication, how to use social media tools for collaboration + engagement with the fashion markets, how to operate digital media technology packages, basics of planning when writing, the basics to developing your writing style, knowing your audience, how to stay on target, the importance of market research? The basics of how to adopt the right tone of voice when writing, the basics to mastering fashion language, improving your fashion language skills, technical assistance, knowing the rules + when to break them when developing fashion communication + social media content, the basics to sharpening your style in fashion communications, introduction to the art + craft of copywriting, how to generate creative ideas, humor in advertising, the basic rules + restrictions to fashion communications + social media, the importance of telling the truth in fashion communications + social media, bending the rules in fashion communication + social media, jargon + gibberish, the basics to creating an effective copy, the importance of creativity + originality, basics of advertising in unusual places, fashion communications + social media, the best ways to communicate with creative customers using technologies, writing to fit, maintaining interactive fashion content, writing for foreign markets, the basics to creating an emotional responses when copywriting, the importance of picking up on the details, the importance of connecting with your readers, the importance in socialising with bloggers + identifying suitability for a freelance micro business.
LA MODA ONE MONTH CAREER KICK STARTER IN FASHION BLOGGING:
PERSONAL FASHION BLOGGER WITH FASHION STYLING SKILLS AND KNOWLEDGE.
DURATION: 1Month Career Accelerator
DESCRIPTION + SKILLS COVERED
Fruitful learners will have skills in writing about fashion in any form, whether in style blogging, magazine interviews, news reportage or art reviews.
Successful learners will be able to assemble simple fashion and media stories, with the proficiencies to write fashion content for a range of fashion media, with skills to create fashion driven electronic presentations, the ability to design and produce fashion text documents and construct desktop published fashion documents.
Prosperous learners will be able to write for all fashion environments, be effective fashion communicators, with skills and knowledge in the fashion writing process, knowledge and skills in fashion journalism, writing for newspapers, writing for magazines, writing for broadcast media, fashion promotion communication, writing for fashion advertising, writing for fashion public relations, writing for fashion new media and other forms of fashion writing, scholarly fashion writing, writing fashion business communications and writing fashion employment messages.
Learners will also be able to capture digital fashion images for media and creative content, edit digital fashion images, develop detailed fashion related design concepts, and be able to work effectively as an offsite worker or freelancer. Furthermore, successful graduates will hold abilities to source and apply design industry knowledge, source and apply information on the history and theory of design, critical and creative thinking skills, the use of colour, applications in creative design processes in 2D forms, market design product to local outlets, styling skills for photography and the media, the abilities in producing a styling portfolio with images and productions in media, marketing these images whilst investigating micro-business opportunities, developing a micro business proposal, organising finances for the micro business, maintaining workplace safety, promoting innovation in a team environment and organising personal work priorities and development.
SUBJECT COVERED: social media marketing, specialised fashion writing for success, writing simple fashion stories, writing fashion content for a range of media, producing electronic fashion presentations, designing + producing fashion text documents, producing desktop published fashion related documents, fashion industry + employers demand in today’s fashion industry workplace-thinking, listening, composing, revising + editing, mastering technical fashion writing, relevant fashion writing, technical fashion research, fashion writing for the web, fashion blogging, capturing a digital image for social media + fashion communications, the basics to editing a digital fashion image, developing a detailed design concept for social media + fashion communications, adobe InDesign cs6, Photoshop cs6 & illustrator cs6, the basics of graphic design, the basics of design management, design thinking, colour, the essentials of illustration, the nitty-gritties of fashion management, fashion styling + social media + communications, basics fashion management, fashion promotion, fashion marketing + communication, designing a fashion portfolio, fashion communications + the small business, a fashion writers entrepreneur’s business plan, fashion writers + finance, reaching your fashion potential, personal + professional development.
LA MODA THREE MONTH ENTRY LEVEL CAREER ACCELERATOR IN FASHION BLOGGING AND FASHION JOURNALISM OUTCOMES:
FASHION STYLING CREATIVE WRITING, A SOCIAL MEDIA ASSISTANT
DURATION: 3Month Career Accelerator
DESCRIPTION + SKILLS COVERED
The LA MODA SIX MONTH INTERMEDIATE CAREER ACCELERATOR IN FASHION BLOGGING, FASHION JOURNALISM, MARKETING AND VISUAL COMMUNICATIONS has been designed for learners who want to work as fashion coordinators and fashion social media content developers.
Successful learners possess fashion flair, awareness of fashion trends and are marketing savvy. They will also be able to research international fashion business opportunities, research international fashion markets, write about the latest fashion trends, have knowledge and understandings in the digital disruption of the fashion industry, the digital fashion landscape, digital fashion storytelling, strategic fashion marketing in the digital age, the evolving measurable impact of social media, fashion marketing and digital technologies, fashion and online marketing, social media and fashion marketing, fashion and film, fashion and mobile media and digital spaces and innovations.
Successful learners will also have expert skills in researching current fashion trends, working within a team to produce quality fashion advice/news, assisting and styling on fashion photo shoots for marketing use, the styling of models, lining-up outfits for fashion events including runway shows, model shoots, and fashion promotions and accessorising outfits.
Individuals will also be able to implement international client relationship strategies, market goods and services, write content for a range of fashion media internationally, conduct many e-marketing communications, develop detailed fashion design concepts, undertake complex fashion styling and fashion marketing design briefs, digitise complex fashion images for reproduction and the use of social media, use Photoshop to manipulate fashion images for the use of content creation and sharing for fashion microblogging, blogging, fashion streaming videos, fashion podcasts, fashion webinars and fashion photo sharing sites, social bookmarking and news, fashion published articles, white papers, and E-books.
SUBJECT COVERED: the evolution of fashion, fashions: 1900 to the present, the powerful consumer, the multicultural consumer + fashion, ever-changing fashion + its acceptance, fashion in the global marketplace, a career in fashion journalism, social responsibility + sustainable fashion, social responsibility in the retailing + fashion industry, sustainable fashion: an eco-friendly movement, the three producers of raw materials, the fashion merchandise industries, apparel: women’s, men’s, + children’s, designing + manufacturing fashion apparel + accessories, merchandising fashion, resident buying offices + other fashion information sources for retailers, the fashion retailer, advertising, special events, publicity, + visual merchandising, history, law, + ethics in fashion journalism + creative writing, the fashion journalist in the new century, reporting, fashion writing to communicate, collaborate on content, fashion interviewing, handling quotations, writing fashion features, fashion editorials, fashion columns, + fashion reviews, writing for television + radio, creating online content, in depth reporting, photojournalism, design, writing for public relations + advertising, PR writing: roles + responsibility, public relations + the fashion writer, fashion writing principles, writing to clarify + simplify the complex, grammar, spelling + punctuation, preparing to write, fashion social media, research for the fashion public relations writer, writing to persuade, writing for select fashion audiences, fashion related media kits, fashion related media pitches, writing emails, memos, letters, proposals + reports, newsletters, magazines + brochures, speeches, presentations + other orally delivered messages, international fashion marketing, the international fashion environment, international market entry, international marketing mix, planning and future development, the fundamentals of graphic design for the creative fashion writer.
LA MODA SIX MONTH INTERMEDIATE CAREER ACCELERATOR IN FASHION BLOGGING, FASHION JOURNALISM, MARKETING AND VISUAL COMMUNICATIONS OUTCOMES:
SOCIAL MEDIA FASHION COORDINATORS WITH MARKETING, DESIGN AND VISUAL COMMUNICATION EXPERTISE.
DURATION: 6Month Career Accelerator