DESCRIPTION + SKILLS COVERED
Successful learners will be able to produce and prepare digital fashion images, capture fashion photographic images, digitize fashion images for reproduction, photograph and produce halftone fashion images, output complex fashion images, undertake fashion digital photographic proofing, transfer photographic digital files and fashion video art skills that produce fashion video art.
Learners will also be able to source and apply design industry knowledge, source and apply information on the history and theory of design for fashion photography, develop and extend critical and creative thinking skills, explore the use of colour, explore and apply the creative design process to 2D forms, market design products to local outlets for fashion photography, explore and apply styling for fashion photography and the media, produce a fashion photography portfolio, produce media fashion photography and fashion styling marketing images, investigate micro fashion photography business opportunities, develop a fashion photography micro business proposal, organise finances for the micro fashion photography business, maintain workplace safety, promote innovation in a team environment and organise personal work priorities and development.
SUBJECT COVERED: the essentials of digital fashion photography, how fashion photographic equipment works, digital SLR, compact cameras, medium format camera, lens essentials, computers + monitors, adobe Photoshop, fashion image editing software, adobe light room, fashion photography shooting skills, camera quality settings, file formats, aperture, shutter speeds + movement, exposure + how to measure it properly, camera metering modes, camera program modes, the lens + focussing, depth of field, viewpoint, composing your fashion image, seeing the world in monochrome, fashion themes + their workflows, basic observational fashion documentary, urban fashion texture, culturally aware fashion documentary, out of season fashion photography, candid, street fashion photography, fashion people on the street, fashion photography project developments, researching your fashion projects, planning + prep, testing + review, shaping your fashion projects, the fashion-related projects, essential fashion photography software skills, creative emphasis, fashion photography output + finishing, the fundamentals of video, the production process, production team, who does what when? Image creation, digital video + camera, image formation + digital video, video camera, operating the camera, looking through the viewfinder, image creation, sound, light, graphics + effects, audio + sound control, light, colour + lighting, image control, switching, recording + editing, switcher + switching, video recording, postproduction: digital editing, editing principles, production environment, studio, field + synthetic, production control, talent + directing, talent, clothing, makeup + putting it all together + directing.
LA MODA THREE MONTH ENTRY LEVEL CAREER ACCELERATOR IN FASHION PHOTOGRAPHY AND STYLING OUTCOMES:
EDITORIAL FASHION PHOTOGRAPHER WITH FASHION STYLING EXPERTISE.
DURATION: 3Month Career Accelerator
DESCRIPTION + SKILLS COVERED
LA MODA FOUR MONTH INTERMEDIATE CAREER ACCELERATOR IN FASHION PHOTOGRAPHY, STYLING, MARKETING AND VISUAL COMMUNICATIONS is designed for individuals wanting to work as a fashion photographer and fashion stylist specialises in fashion marketing and visual communications working in all areas of the digital space, online fashion blogs, fashion magazines, catwalk shows, fashion events and fashion film.
Successful learners will have fashion awareness, skills in the fashion photography and fashion styling industry, fashion communication and culture, chief fashion styling and fashion photography research skills, talented fashion referencing skills, skills in editorial styling and photography, commercial styling and photography, still-life fashion styling and photography, respectable abilities to prepare for fashion photoshoots, working with creative teams, fashion styling and photography inspirations and developments, casting models, sourcing locations for fashion styling and fashion, sourcing clothes, fashion photography and productions, photo imaging fashion lighting techniques, be able to capture images in response to fashion briefs, producing innovative fashion digital images, producing and editing fashion related digital images, using online learning tools and managing colour in an a fast forward fashion manner.
Also containing skills in fashion styling and fashion photography design skills and practice, be able to interpret and respond to design briefs, integrate colour theory and design processes for the outcomes of captivating fashion styling and fashion photography images, be able to communicate and sell design concepts, build fashion client relationships and business networks, market the small business, adopt mobile commerce applications to improve fashion sales and service, conduct pre-campaign testing, monitor fashion advertising productions, address fashion customer needs and provide freelance services.
SUBJECT COVERED: the image in fashion photography, the wartime + fashion photography, post-war + fashion photography, space age + fashion photography, counterculture + fashion photography, punk + disco + fashion photography, power dressing + fashion photography, a new millennium + fashion photography, hipsters + fashion photography, fashion photography concepts, subculture, narrative, culture, lifestyle, identity, street style, fashion + social issues, the fashion photographer’s team, your core team, the styling team, the modelling agency, booking a test shoot or job, casting, the producer + photo studio, video/motion + photo agency + reps + the client’s team, the editorial creative team, native advertising, branded content, advertorials, advertising agencies, fashion design firm – in house creative team, the fashion industry, design + market, consumption + sustainability, the industry, the fashion shows, fashion houses + firms, international fashion organizations, fashion categories, developing a shoot concept, fashion portfolio shoots + tests, mood boards, sources of inspiration, lighting, shoot production, test shoot, editorial + advertising, bidding + preproduction for still imagery + motion, on set – editorial + advertising, cover shoots + celebrities, post production – still imagery, payment, fashion film, working with minors, union + non-union sets, sound, post production, creative, working with a model, working with the garment, fashion film + camera movement, portfolios + reels, promotional pieces, the function of a fashion image in a global context, the language of a generation, audience, cultural portrayals, cultural representations of beauty, working internationally – practical implications, licensing images internationally; image use and social media, adobe® Photoshop®, the culture of catwalk, becoming a catwalk photographer, capturing the catwalk, catwalk coups, fashion factions and designer battle lines, spectacular show production, walking the walk, front row + beyond, backstage, the unexpected + unscheduled, march of technology + postscript.LA MODA
FOUR MONTH CAREER INTERMEDIATE ACCELERATOR IN FASHION PHOTOGRAPHY, STYLING, MARKETING AND VISUAL COMMUNICATIONS OUTCOMES:
FASHION PHOTOGRAPHERS AND EDITORIAL FASHION STYLISTS WITH MARKETING, DESIGN AND VISUAL COMMUNICATION EXPERTISE.
DURATION: 4Month Career Accelerator
DESCRIPTION + SKILLS COVERED
LA MODA SIX MONTH ADVANCED CAREER ACCELERATOR IN FASHION PHOTOGRAPHY, STYLING, MARKETING AND VISUAL COMMUNICATIONS is a fashion PHOTOGRAPHY AND STYLING accelerator with marketing and visual communications as an essential for the fast and evolving fashion photography industry.
The most obvious duty of a fashion photographer is taking photos of models and celebrities. These photos appear in magazine and newspaper pages, catalogues, print ads and online. In addition to taking photos, fashion photographers collaborate with editors, advertisers and clients to come up with ideas for shoots. Fashion photographers create cohesive photo stories that integrate the client’s ideas, products and concepts. During a photo shoot, fashion photographers work to highlight certain features, such as clothing, shoes, accessories or even the model herself. Fashion photographers typically work on a freelance basis, and many freelancers hire agents to help them find jobs. However, some fashion photographers work as employees for a fashion magazine or journals.
Successful learners will be able to originate and develop fashion photography concepts, establish, negotiate and refine design briefs for fashion photography and styling, interpret fashion market trends and developments and to work with international textile, clothing and footwear supply chains.
Emerging creatives will effectively conduct fashion design purchasing for fashion photography, media marketing and communications, evaluate fashion designs and garments, create fashion photography media plans, develop and execute print and electronic fashion photography and styling media marketing campaigns with abilities in assessing the impact of fashion photography marketing procedures.
This course is for advanced learners who are committed to establishing careers in the fashion photography industry. Designed to enhance skills in a variation of fashion photography and styling areas, increasing skills in the enhancement, manipulation and output of fashion-forward photo images, the production of innovative fashion presentations, representing professional fashion-forward quality work, with skills in fashion photography production – planning, capturing and exploiting of visual art for fashion media photo images.
Furthermore, learners actively develop their ability in investigating and refining alternative and original approaches to fashion photo media, working with photo media in creative and innovative practices, using specialist fashion photography techniques, establishing and maintaining environmentally sustainable creative practices.
SUBJECT COVERED: adobe® Photoshop®, the breakthrough of the fashion portfolio, adobe® Dreamweaver®, fashion photography exposure, mastering digital SLR fashion photography, fashion advertising photography: a straightforward guide to a complex fashion industry, the fundamentals of fashion management + photography, basics fashion styling, fashion advertising + integrated brand promotion, fashion forecasting, integrated marketing communications, fashion buying, fabric science, the dynamics of fashion + fashion photography, who’s who in fashion, mastering fashion styling, fashion photography research + design, visual merchandising for fashion, the fundamentals of graphic design, basics graphic design, design research, graphic design solutions, the graphic designer’s digital toolkit, internet marketing: integrating online + offline strategies.
THE LA MODA SIX MONTH ADVANCED CAREER ACCELERATOR COURSE IN FASHION PHOTOGRAPHY, STYLING, MARKETING AND VISUAL COMMUNICATIONS OUTCOMES:
CREATIVE FASHION PHOTOGRAPHERS AND FASHION STYLISTS WITH MARKETING, DESIGN AND VISUAL COMMUNICATION EXPERTISE.
DURATION: 6Month Career Accelerator